Why Agents Are Adding Bridge® by EquiTrust to Their FIA Business
FIA agents tell us one thing consistently: “I don’t want to learn a whole new product.” With Bridge®, you don’t have to.
Bridge® keeps your FIA conversation the same but adds guaranteed approval* for long-term care coverage your clients will appreciate.
No medical exams
No invasive health questions
No
declinations
No changes to your sales process
Just a stronger FIA story with a differentiator your competitors don’t have.
What Makes Bridge® Different
Who Is Selling Bridge® Today?
Agents who succeed with Bridge® tend to be:
Independent agencies
who want to grow their book of business
Mission-driven advisors
who value client protection
FIA-first agents
who want a differentiator
Producers
who avoid traditional LTC because of underwriting or complexity
You keep your FIA pitch. You simply add:
Bridge provides cash payouts for long-term care with guaranteed approval* for LTC benefits. And if you don't need them, you keep the accumulation value from the FIA.
That's it.
