Close More Clients.
Chase Fewer Leads.

Close More Clients.
Chase Fewer Leads.

Close More Clients.
Chase Fewer Leads.

Bridge helps top agents grow their income with an innovative LTC annuity hybrid - and the tools to market it like a pro.

Bridge helps top agents grow their income with an innovative LTC annuity hybrid - and the tools to market it like a pro.

Book Your Strategy Call

Fixed Index Annuity
Fixed Index Annuity
Fixed Index Annuity

40 min

Digital Underwriting
Digital Underwriting
Digital Underwriting
Long Term Care Rider
Long Term Care Rider
Long Term Care Rider

100%

Guaranteed Approval For LTC Benefits
Guaranteed Approval For LTC Benefits
Guaranteed Approval For LTC Benefits

70%

of applicants are placed in the preferred class
of applicants are placed in the preferred class
of applicants are placed in the preferred class

15%+

Potential income grow
Potential income grow
Potential income grow

“I can’t imagine why someone wouldn’t want to offer NeverStop to their clients!”

“I can’t imagine why someone wouldn’t want to offer NeverStop to their clients!”

“I can’t imagine why someone wouldn’t want to offer NeverStop to their clients!”

Tom Hegna
CLU, CHFC, CASL

Tom Hegna
CLU, CHFC, CASL

THE PROBLEM

It’s Not Your Leads.
It’s the Offer.

You’re already talking to the right people - but too many walk away uncertain, unconvinced, or disqualified. Most LTC solutions are:

Hard to explain

Hard to qualify for

Easy to say “no” to

THE SOLUTION

A Smarter Offer-
That Converts.

A Smarter Offer -
That Converts.

Bridge gives you a fixed index annuity with:

100% medically guaranteed long-term care protection - no health questions, no exams

Streamlined underwriting - simplified process means fewer obstacles and more closed cases

Higher commissions on a bigger, more meaningful solution

NeverStop Wellness Rewards Program - a built-in benefit that gives clients year-round incentives for staying healthy, active, and engaged

What Experts Say

Jim Silbernagel
CFP, LUTCF

“NeverStop is an industry innovator. [They have] developed an outside-the-box solution that will differentiate you from the competition and endear you to your clients.”

Tom Hegna
CLU, CHFC, CASL

“I can’t imagine why someone wouldn’t want to offer NeverStop to their clients!”

Chris Cox
Certified Senior Advisor (CSA)

“This product gives you the opportunity to thrive, to bring something to the table that other people are not bringing.”

Ready to Increase Your Close Rate and Grow Your Income?

Book Your Strategy Call

Real Business Impact

Increase Income by 15% or More
Increase Income by 15% or More

Boost your average commission and maximize every sales opportunity.

Boost your average commission and maximize every sales opportunity.

Raise Your Closing Ratio

Raise Your Closing Ratio

 Stop watching leads walk away. Offer something that makes you stand out - and makes clients act.

 Stop watching leads walk away. Offer something that makes you stand out - and makes clients act.

Run Smarter, Not Harder

Run Smarter, Not Harder

Make your marketing budget work harder by converting more of the traffic and leads you already have.

Make your marketing budget work harder by converting more of the traffic and leads you already have.

Everything You Need To Start Selling

Ready to Go?

Ready to Go?

Marketing Tools & LTC Calculator

Help clients visualize the benefits and see why protecting their future is easier - and more rewarding - than they think.

Business Coaching & Strategy

We help you focus on real KPIs, repeatable systems, and long-term growth - not just gut instincts.

Turnkey LTC Workshop*

Host your own high-impact client education event - re-engage past leads or introduce a fresh message to new prospects.

* Available upon request

Access Our Tools

Access Our Tools

Book Your Strategy Call

Book Your Strategy Call

Close More. Earn More. Stand Out.

Book Your Strategy Call Today

FAQs

How quick is underwriting?

The underwriting session is designed to to take approximately 30 minutes from start to finish.

What should my clients expect during the underwriting session?

The underwriting session is done via a video call with the applicant being asked to perform a short series of physical and cognitive tests. This test is designed to last on average 30 minutes.

Is it really 100% medically guaranteed?

Yes, Bridge Annuity by EquiTrust Life Insurance Company is 100% medically guaranteed and offers 3 classes of underwriting preferred, standard and secure which allows every applicant to purchase a policy.

Is there a field underwriting guide?

No there isn’t.  Because Bridge offers a medically guaranteed underwriting class, all applicants are encouraged to apply, regardless of current or past medical conditions.

I have questions. Who can I speak with?

Click here to speak with Norm Levy, the NeverStop business leader who can answer all of your sales, distribution and product questions. 

How do I get appointed with EQT?

In order to get appointed to sell Bridge, click on this link.

What are the min/max ages I can sell this to a client?

Bridge can be purchased by applicants between 55-80.

What states is this available in?

Bridge is currently available in 43 states and the District of Columbia. For the updated list, click here.

Who are NeverStop, Bridge by EquiTrust and Assured Allies and how do they all work together?

Assured Allies, Bridge by EquiTrust, and NeverStop by Assured Allies have joined forces to offer innovative aging and long-term care solutions through a unique product that merges financial security and wellness support in the retirement phase of life so people can age optimally.

  1. Assured Allies: A technology company specializing in aging solutions, working with insurers to offer data-driven, personalized plans for successful aging.

  2. Bridge by EquiTrust: A fixed index annuity with long-term care benefits and NeverStop’s wellness rewards program and underwriting services.

  3. NeverStop: The wellness rewards program developed by Assured Allies provides digital underwriting services and offers personalized health coaching and incentives, designed to enhance long-term care benefits through active participation.

What's the average commission for a Bridge policy?

The average commission per policy is $10k.

How quick is underwriting?

The underwriting session is designed to to take approximately 30 minutes from start to finish.

What should my clients expect during the underwriting session?

The underwriting session is done via a video call with the applicant being asked to perform a short series of physical and cognitive tests. This test is designed to last on average 30 minutes.

Is it really 100% medically guaranteed?

Yes, Bridge Annuity by EquiTrust Life Insurance Company is 100% medically guaranteed and offers 3 classes of underwriting preferred, standard and secure which allows every applicant to purchase a policy.

Is there a field underwriting guide?

No there isn’t.  Because Bridge offers a medically guaranteed underwriting class, all applicants are encouraged to apply, regardless of current or past medical conditions.

I have questions. Who can I speak with?

Click here to speak with Norm Levy, the NeverStop business leader who can answer all of your sales, distribution and product questions. 

How do I get appointed with EQT?

In order to get appointed to sell Bridge, click on this link.

What are the min/max ages I can sell this to a client?

Bridge can be purchased by applicants between 55-80.

What states is this available in?

Bridge is currently available in 43 states and the District of Columbia. For the updated list, click here.

Who are NeverStop, Bridge by EquiTrust and Assured Allies and how do they all work together?

Assured Allies, Bridge by EquiTrust, and NeverStop by Assured Allies have joined forces to offer innovative aging and long-term care solutions through a unique product that merges financial security and wellness support in the retirement phase of life so people can age optimally.

  1. Assured Allies: A technology company specializing in aging solutions, working with insurers to offer data-driven, personalized plans for successful aging.

  2. Bridge by EquiTrust: A fixed index annuity with long-term care benefits and NeverStop’s wellness rewards program and underwriting services.

  3. NeverStop: The wellness rewards program developed by Assured Allies provides digital underwriting services and offers personalized health coaching and incentives, designed to enhance long-term care benefits through active participation.

What's the average commission for a Bridge policy?

The average commission per policy is $10k.

How quick is underwriting?

The underwriting session is designed to to take approximately 30 minutes from start to finish.

What should my clients expect during the underwriting session?

The underwriting session is done via a video call with the applicant being asked to perform a short series of physical and cognitive tests. This test is designed to last on average 30 minutes.

Is it really 100% medically guaranteed?

Yes, Bridge Annuity by EquiTrust Life Insurance Company is 100% medically guaranteed and offers 3 classes of underwriting preferred, standard and secure which allows every applicant to purchase a policy.

Is there a field underwriting guide?

No there isn’t.  Because Bridge offers a medically guaranteed underwriting class, all applicants are encouraged to apply, regardless of current or past medical conditions.

I have questions. Who can I speak with?

Click here to speak with Norm Levy, the NeverStop business leader who can answer all of your sales, distribution and product questions. 

How do I get appointed with EQT?

In order to get appointed to sell Bridge, click on this link.

What are the min/max ages I can sell this to a client?

Bridge can be purchased by applicants between 55-80.

What states is this available in?

Bridge is currently available in 43 states and the District of Columbia. For the updated list, click here.

Who are NeverStop, Bridge by EquiTrust and Assured Allies and how do they all work together?

Assured Allies, Bridge by EquiTrust, and NeverStop by Assured Allies have joined forces to offer innovative aging and long-term care solutions through a unique product that merges financial security and wellness support in the retirement phase of life so people can age optimally.

  1. Assured Allies: A technology company specializing in aging solutions, working with insurers to offer data-driven, personalized plans for successful aging.

  2. Bridge by EquiTrust: A fixed index annuity with long-term care benefits and NeverStop’s wellness rewards program and underwriting services.

  3. NeverStop: The wellness rewards program developed by Assured Allies provides digital underwriting services and offers personalized health coaching and incentives, designed to enhance long-term care benefits through active participation.

What's the average commission for a Bridge policy?

The average commission per policy is $10k.

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