Close More Annuities - Now With LTC Built In.

Longevity Planners presents the Bridge contract - the LTC-Annuity Hybrid that helps top agents boost income and sell smarter with pro marketing tools.

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“The guaranteed issue component to the product really puts it over the top."

“The guaranteed issue component to the product really puts it over the top."

Tom Hegna
CLU, CHFC, CASL

Fixed Index Annuity & Long Term Care Rider suited for clients 55-80 with $50k investment level
Easiest LTC contract to sell with $10K Average Commission
30 min Digital Underwriting with a Guaranteed Approval for LTC Benefits
70% of applicants are placed in the preferred class

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The Problem

It’s Not Your Leads.
It’s the Offer.

You’re already talking to the right people - but too many walk away uncertain, unconvinced, or disqualified. Most LTC solutions are:

Hard To Explain

Hard To Explain

Hard To Qualify For

Hard To Qualify For

Easy To Say “No” To

Easy To Say “No” To
The Solution

A Smarter Offer-
That Converts.

A Smarter Offer -
That Converts.

Bridge helps your clients age the way they deserve to.

Streamlined
Underwriting

Simplified process means fewer obstacles and more closed cases

Tax
Benefits

Up to 3x their initial allocation in tax-free benefits to cover LTC expenses

LTC
Protection

100% medically guaranteed. No health questions, no exams

NeverStop
Wellness

Rewards program incentives for staying healthy & active

Expert
Coaching

Get coaching from the experts in objection handling, marketing and sales strategy

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Created For These Clients

Age 55-80

Has or is looking for an annuity or retirement product

Experienced a long-term care episode or has a loved one who has

Those who want to prepare for an ideal financial & physical future

Is in any of these 43 states*

$50k investment level - can be transferred from other assets

Why Bridge Is Special

A great accumulation product

Additional LTC benefits for living a healthy lifestyle

All health conditions - No medical exams

No use-it-or-lose-it

Low fees

Tax benefits on LTC spend

No receipts required

Testimonials

Trusted By These Experts

Jim Silbernagel
CFP, LUTCF

“NeverStop is an industry innovator. [They have] developed an outside-the-box solution that will differentiate you from the competition and endear you to your clients.”

Tom Hegna
CLU, CHFC, CASL

“This product gives financial professionals the opportunity to deliver tremendous immediate and long-term value to their clients by combining the benefits of a wellness program with long-term care coverage.”

Chris Cox
Certified Senior Advisor (CSA)

“This product gives you the opportunity to thrive, to bring something to the table that other people are not bringing.”

Ready to Increase Your Close Rate and Grow Your Income?

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Transform Your Business

Average Commission of $10K
Average Commission of $10K

Boost your average commission and maximize every sales opportunity.

Boost your average commission and maximize every sales opportunity.

Raise Your Closing Ratio

Raise Your Closing Ratio

 Stop watching leads walk away. Offer something that makes you stand out - and makes clients act.

Stop watching leads walk away. Offer something that makes you stand out - and makes clients act.

Run Smarter, Not Harder

Run Smarter, Not Harder

Make your marketing budget work harder by converting more of the traffic and leads you already have.

Make your marketing budget work harder by converting more of the traffic and leads you already have.

Everything You Need To Start Selling

Ready to Go?

Ready to Go?

Marketing Tools & LTC Calculator

Help clients visualize the benefits and see why protecting their future is easier - and more rewarding - than they think.

Business Coaching & Strategy

We help you focus on real KPIs, repeatable systems, and long-term growth - not just gut instincts.

Turnkey LTC Workshop*

Host your own high-impact client education event - re-engage past leads or introduce a fresh message to new prospects.

* Available upon request

Access Our Tools

Access Our Tools

Book Your Strategy Call

Book Your Strategy Call

FAQs

Common Questions We Get

How quick is underwriting?

The underwriting session is designed to to take approximately 30 minutes from start to finish.

What should my clients expect during the underwriting session?

The underwriting session is done via a video call with the applicant being asked to perform a short series of physical and cognitive tests. This test is designed to last on average 30 minutes.

Is it really 100% medically guaranteed?

Yes, Bridge Annuity by EquiTrust Life Insurance Company is 100% medically guaranteed and offers 3 classes of underwriting preferred, standard and secure which allows every applicant to purchase a policy.

Is there a field underwriting guide?

No there isn’t.  Because Bridge offers a medically guaranteed underwriting class, all applicants are encouraged to apply, regardless of current or past medical conditions.

I have questions. Who can I speak with?

Click here to speak with Norm Levy, the NeverStop business leader who can answer all of your sales, distribution and product questions. 

How do I get appointed with EQT?

In order to get appointed to sell Bridge, click on this link.

What are the min/max ages I can sell this to a client?

Bridge can be purchased by applicants between 55-80.

What states is this available in?

Bridge is currently available in 43 states and the District of Columbia. For the updated list, click here.

Who are NeverStop and Bridge by EquiTrust and how do they all work together?

Bridge by EquiTrust, and NeverStop by Assured Allies have joined forces to offer innovative aging and long-term care solutions through a unique product that merges financial security and wellness support in the retirement phase of life so people can age optimally.

  1. Bridge by EquiTrust: A fixed index annuity with long-term care benefits and NeverStop’s wellness rewards program and underwriting services.

  2. NeverStop: The wellness rewards program developed by Assured Allies provides digital underwriting services and offers personalized health coaching and incentives, designed to enhance long-term care benefits through active participation.

What's the average commission for a Bridge policy?

The average commission per policy is $10k.

How quick is underwriting?

The underwriting session is designed to to take approximately 30 minutes from start to finish.

What should my clients expect during the underwriting session?

The underwriting session is done via a video call with the applicant being asked to perform a short series of physical and cognitive tests. This test is designed to last on average 30 minutes.

Is it really 100% medically guaranteed?

Yes, Bridge Annuity by EquiTrust Life Insurance Company is 100% medically guaranteed and offers 3 classes of underwriting preferred, standard and secure which allows every applicant to purchase a policy.

Is there a field underwriting guide?

No there isn’t.  Because Bridge offers a medically guaranteed underwriting class, all applicants are encouraged to apply, regardless of current or past medical conditions.

I have questions. Who can I speak with?

Click here to speak with Norm Levy, the NeverStop business leader who can answer all of your sales, distribution and product questions. 

How do I get appointed with EQT?

In order to get appointed to sell Bridge, click on this link.

What are the min/max ages I can sell this to a client?

Bridge can be purchased by applicants between 55-80.

What states is this available in?

Bridge is currently available in 43 states and the District of Columbia. For the updated list, click here.

Who are NeverStop and Bridge by EquiTrust and how do they all work together?

Bridge by EquiTrust, and NeverStop by Assured Allies have joined forces to offer innovative aging and long-term care solutions through a unique product that merges financial security and wellness support in the retirement phase of life so people can age optimally.

  1. Bridge by EquiTrust: A fixed index annuity with long-term care benefits and NeverStop’s wellness rewards program and underwriting services.

  2. NeverStop: The wellness rewards program developed by Assured Allies provides digital underwriting services and offers personalized health coaching and incentives, designed to enhance long-term care benefits through active participation.

What's the average commission for a Bridge policy?

The average commission per policy is $10k.

How quick is underwriting?

The underwriting session is designed to to take approximately 30 minutes from start to finish.

What should my clients expect during the underwriting session?

The underwriting session is done via a video call with the applicant being asked to perform a short series of physical and cognitive tests. This test is designed to last on average 30 minutes.

Is it really 100% medically guaranteed?

Yes, Bridge Annuity by EquiTrust Life Insurance Company is 100% medically guaranteed and offers 3 classes of underwriting preferred, standard and secure which allows every applicant to purchase a policy.

Is there a field underwriting guide?

No there isn’t.  Because Bridge offers a medically guaranteed underwriting class, all applicants are encouraged to apply, regardless of current or past medical conditions.

I have questions. Who can I speak with?

Click here to speak with Norm Levy, the NeverStop business leader who can answer all of your sales, distribution and product questions. 

How do I get appointed with EQT?

In order to get appointed to sell Bridge, click on this link.

What are the min/max ages I can sell this to a client?

Bridge can be purchased by applicants between 55-80.

What states is this available in?

Bridge is currently available in 43 states and the District of Columbia. For the updated list, click here.

Who are NeverStop and Bridge by EquiTrust and how do they all work together?

Bridge by EquiTrust, and NeverStop by Assured Allies have joined forces to offer innovative aging and long-term care solutions through a unique product that merges financial security and wellness support in the retirement phase of life so people can age optimally.

  1. Bridge by EquiTrust: A fixed index annuity with long-term care benefits and NeverStop’s wellness rewards program and underwriting services.

  2. NeverStop: The wellness rewards program developed by Assured Allies provides digital underwriting services and offers personalized health coaching and incentives, designed to enhance long-term care benefits through active participation.

What's the average commission for a Bridge policy?

The average commission per policy is $10k.

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