LIVE WEBINAR
Consumers Don’t Buy Care. They Buy Independence: The New Way to Plan for LTC
March 1st, 2026 at 06:00 P.M. EST
Care is the largest unhedged liability on most retiree balance sheets, yet traditional LTC insurance is often viewed as slow, medical-heavy, and full of "declined" moments. Join us for a modern approach to longevity planning that simplifies the conversation. We will demonstrate how Bridge® by EquiTrust—a fixed index annuity with long-term care coverage and a science-based wellness program—allows you to deliver a "dignified yes" to every qualified client with no medical records required.
Hold your spot today!
Larry Nisenson brings almost three decades of insurance leadership to his role as CCO of Assured Allies. Responsible for driving product development and distribution expansion, Larry was the driving force behind the NeverStop wellness program architecture. He developed this solution to solve the industry’s "uninsurable" problem, creating a path where all applicants, regardless of health status, can secure long-term care coverage without the fear of declination.
The Problem: Why traditional LTC planning is broken and how it creates a gap in retirement portfolios.
The New Model: An introduction to Bridge® by EquiTrust differentiators, including on-the-spot underwriting and "use-it-or-don't-lose-it" design.
Positioning for Success: How to lead with accumulation and win on protection to turn LTC into your easiest client conversation.
Identity Upgrade: Moving from "insurance agent" to "Longevity Planner".
