For producers only
* Must pass annuity suitability requirements.

Tom Hegna
CLU, CHFC, CASL
Finally, A Product That Sells Itself
Meet Bridge® by EquiTrust

Comparison Table
Underwriting
Medical exams, records, and long waits
On-the-spot approval*, no medical records required
Eligibility
Frequent health-based declines
No declinations*
Client Experience
Use-it-or-lose-it benefits that expire
“Use it or don’t lose it”: clients keep their money if care is not needed
Claims Payout
Reimbursement receipts required
Cash benefits, no receipts for claims
Value Add for Clients
None
Wellness rewards that grow LTC benefits
Agent Experience
Complex & frustrating sales process
Simple conversation, ~$10 K avg. commission
* Must pass annuity suitability requirements.
Bridge® fixed what broke traditional LTC insurance - and turned it into an easier, faster annuity sale.
Trusted By Leading Experts

Jim Silbernagel
CFP, LUTCF
“[They have] developed an outside-the-box solution that will differentiate you from the competition and endear you to your clients.”

Tom Hegna
CLU, CHFC, CASL
“This product gives financial professionals the opportunity to deliver tremendous immediate and long-term value to their clients by combining the benefits of a wellness program with long-term care coverage.”

Chris Cox
Certified Senior Advisor (CSA)
“This product gives you the opportunity to thrive, to bring something to the table that other people are not bringing.”

Ready to see how Bridge fits your business?
Talk to a Longevity Planners specialist - no pressure, no fluff. Just a quick walkthrough of how agents like you are winning with Bridge.


FAQs
Common Questions We Get
How quick is underwriting?
The underwriting session is designed to to take approximately 30 minutes from start to finish.
What should my clients expect during the underwriting session?
The underwriting session is done via a video call with the applicant being asked to perform a short series of physical and cognitive tests. This test is designed to last on average 30 minutes.
Is approval for Bridge long-term care coverage guaranteed?
Yes, with Bridge by EquiTrust, everyone is approved for long-term care coverage*. And Bridge offers three underwriting classes, Preferred, Standard and Secure), allowing every applicant to purchase a contract if they meet annuity suitability requirements.
Is there a field underwriting guide?
No there isn’t. Because Bridge offers guaranteed approval for long-term care coverage*, all applicants are encouraged to apply, regardless of current or past medical conditions.
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